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TAG Heuer

Prestige, performance, avant-garde technology and absolute reliability: these four “watch words” have characterized TAG Heuer’s philosophy since its founding in 1860, when Edouard Heuer set up the company’s first workshop in St-Imier (Switzerland). The firm’s bold and innovative spirit, its dedication to the high-precision measurement of infinitesimal fragments of time and its conquest for excellence in the design and fabrication of its products constitute the very soul of TAG Heuer.